“E Bon!” in Piemontese dialect expresses the conclusion of a thought, as if to say “that’s that”or “enough said”. But what really lies behind the name?
The two hands on the label draw our attention to the bottle. An invitation to look through the glass, to the heart, the essence of what’s inside.
“E Bon “ is just that, quintessentially from Turin: at first reserved, a peek through parted fingers like the label on the bottle. But once tasted reveals its strength of character.
Curious to try it? Just taste and you’ll say “e bon! That’s exactly what I needed!”.
E Bon invites you to look back to the origins of the“Vermouth Hour’: in late nineteenth century Turin, it was traditional to meet friends and enjoy a pre-dinner glass of vermouth perhaps with a snack of buttered bread and achovies, olives and salami or even sweet pastries. This was an important time for encounters, a ritual where new acquaintances were made and business was concluded , where the day’s events were discussed and the latest gossip swapped.
And it was the time that young ladies were presented to society, where they learnt the arts of courtship
Not really so different from the aperatif of today.
It was a tradition that survived riots and wars up until 1915, and which today E Bon is set to revive and promote outside Piedmont.
A Vermouth based on white Cortese wine aromatized with fan infusion of absinthe, gentian and vanilla.
Full bodied on the palate, elegant, with the herbal freshness of lemon balm, mint and cardamom.
Long aftertaste, bitter and slightly spiced, with hints of quinine and cascarilla.
A perfect accompaniment to finger foods, salami, mature blue cheese, or anchovies on buttered bread.
Try it with a cheese fondue or with a roast that has been cooked in E Bon itself.
Delicious served neat with dark chocolate, sweet biscuits ,candied fruit, or panettone.
3 cl
Vermouth E Bon
3 cl
Bitter
3 cl
Gin
Cool the glass, pour in all the ingredients and mix from bottom to top quickly and vigorously.
Finally, garnish with a slice of orange and enjoy your Negroni.
3 cl
Vermouth E Bon
5 cl
Prosecco
1 part
Soda Seltz
1 slice
of orange
Slice a washed orange.
Fill a glass with ice and then add the vermouth and prosecco.
Lastly add the soda or seltz.
Decorate each E Bon Spritz with half an orange slice and serve.
3 cl
Bitter
3 cl
Vermouth E Bon
–
Ice
–
Seltz or soda
1
slice of orange
Fill a tumbler with the ice, pour in the E Bon, add the Bitter Campari and the soda.
Mix well and add the orange slice as a finishing touch
